Welcome to the world of Ed Hardy - where art, fashion, and rebellion collide in a dynamic explosion of colours and design that define contemporary style. The brand transcends beyond clothing; it's a movement, a lifestyle, and a statement of individuality.

At the core of Ed Hardy, is the legendary tattoo artist, Don Ed Hardy who at the age of 10, recognised the unique force of tattoo art. Growing up in the 1950s and early 1960s California pop culture, Hardy went on to earn an art school degree from the San Francisco Art Institute. He then learned to tattoo by apprenticing himself to master artists such as Phil Sparrow (the official tattoo artist of the Hells Angels Motorcycle Club). Over the last 40 years, Hardy has transformed this ancient tradition while also bringing fresh energy to painting, printmaking, and ceramics.

From graphic tees to hoodies to denim jackets, Ed Hardy's designs exude a traditional and artistic quality that reflects in contemporary style, which seamlessly blends intricate tattoo designs with modern trends. Ed Hardy's iconic status is a testament to its enduring popularity and relevance in today's fashion landscape.

While fashion trends come and go, Ed Hardy remains a constant, capturing the imagination and inspiring self-expression in people of all ages and backgrounds. 

Zero21 Brands Limited. 24 Castle Street Hertford, Herts, SG14 1HP.
Company Number: 11381422