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NEW AW24 DENIM

Ed Hardy denim is the perfect blend of comfort and quality. Elevate your aesthetic with embroidered tattoo designs.

ENTER TO WIN A £200 ED HARDY GIFT CARD

A lucky winner is selected at random each month and will receive a E-Gift Card worth £200 to shop online.

NEW OUTERWEAR

Be bold in the new Ed Hardy jackets for AW24. As seen on Little Simz at Glastonbury.

NEW SEASON HOODIES

Ed Hardy's tattoo graphics adorn premium zip-through and pullover hoodies.

“A tattoo is an affirmation: that this body is yours to have and to enjoy while you're here. Nobody else can control what you do with it.”

– DON ED HARDY

NEW SEASON DIAMANTÉ

We bring back the iconic diamante signature finish to the new arrivals.