STEELO - EPISODE ONE

Known for our tattoo-inspired graphics and rebellious spirit, its a no brainer to  work with DJ EJ's and add her energetic and unapologetic music to the mix.  

Set in a studio in Northwest London, Ed Hardy x STEELO presents Prism, a 10-episode series blending live music and fashion. With our first episode now live on YouTube with DJ EJ, dive deep into the sounds and stories shaping the culture—featuring emerging talent, bold visuals whilst bringing back the infamous slogan “Ed Hardy Party”. 

Arriving first to the decks is 'DJ EJ’,  a dynamic Rap and Trap DJ based in London, UK. At just 21 years old, she has rapidly gained prominence in the music scene, known for her high-energy sets and innovative approach to urban music culture. DJ EJ has headlined international tours across China, Europe, and Africa, sharing stages with major hip-hop acts such as Cactus Jack and GloGang.  Her DJ sets often feature artists like Playboi Carti, Lil Uzi Vert, and Future, and she has released mixtapes such as "Platinum Tapes Vol. 2.”. 

Styling the women’s 'Death Before Dishonour' beige hoodie with relaxed diamanté skull flame jeans, DJ EJ gave an effortless nod to her signature look of oversized silhouettes and denim. The outfit not only mirrors her aesthetic but allows the freedom to move, perform, and fully immerse in her set. Holding a calm but confidence presence. 

Both brands are driven by a shared focus on individuality and self-expression, it was a pleasure to have DJ EJ on board and open the series as the first artist in the collaboration.  

Catch her live set—styled in Ed Hardy—now playing on YouTube. 

All of the pieces worn in this set are available to shop online now.